It starts simple. You search something up, scroll through a few videos, maybe chat with an AI to vent or ask a question. The results feel accurate. It responds like it knows you. And that feeling, that strange sense of being understood, is where the personalization loop begins. But here’s
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The longer you’re in it, the harder it is to see. That’s the thing about personalization loops. They’re built to feel seamless, frictionless, and tailored to you. So when you start feeling off, distracted, or emotionally drained, it can take a while to realize that the thing you’ve been turning
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