Online Safety Campaigns
Public content that shows up around online harm, conspiracy theories, and hateful views. It creates space for people to pause, question, and choose a safer path forward.
What This Means
We work to place thoughtful content where harmful patterns often begin, early and with care.
Harmful loops do not usually start with extreme content. They often begin when someone you care about asks a question, clicks a search result, or sees a post at the wrong moment. One video leads to another, then another. The more they see, the more convincing it feels, and the deeper they get pulled in.
We build content that shows up early in that process. It looks and feels familiar to what they are already watching or reading, but it slows the pace, opens space for reflection, and offers different questions.
This is not mass awareness work. It is quiet, targeted intervention. It is designed to interrupt harmful loops before they gain momentum and before someone you love gets carried further in.
How We Do It
We interrupt the rabbit hole with relatable content that gently prompts a person to pause and ask themselves what they believe, and why they believe it. That way it is not a free fall.
We understand how algorithms work and how businesses use marketing tools to capture attention. We use the same methods such as audience research, SEO, ad targeting, and testing, but we aim them at something different: real people who are at risk of being carried further into harmful loops.
This is not censorship. We are not telling anyone what to believe. We are offering a chance to check in before the pull goes deeper. Most of the time, people were only searching for something simple, not the extreme content that shows up next.
Some of our content ranks in search. Some runs as ads. Some blends into feeds. It feels familiar to the spaces it shows up in, but it introduces just enough pause to open space for reflection.
How We Measure Impact
Patterns that show us what is working
No. We do not track individuals. We look only at patterns in content, search behaviour, and engagement using public tools and aggregate data. Our goal is to understand how harmful loops form, not to monitor people.
Support the Cause
Every dollar helps us place thoughtful content where it’s most needed.
Right now, every dollar supports the creation and placement of content that helps slow harmful patterns and open space for reflection online.
A contribution of $25 helps us reach around 2,500 people with thoughtful, well-placed content.
You can make a one-time contribution by clicking the button below!
Ongoing contributions help us maintain long-term content, keep signals active across platforms, and continue refining what works.
- Ethically placed paid ads designed to appear near high-risk search terms
- Thoughtful blog posts and unbranded resource sites
- Research into patterns, keywords, and trends across platforms
- Content that fits naturally into feeds while encouraging reflection
- Ongoing testing to understand what slows down harmful loops
These kits offer practical tools to help you respond when someone may be caught in a harmful content loop.
- Ethically placed paid ads designed to appear near high-risk search terms
- Thoughtful blog posts and unbranded resource sites
- Research into patterns, keywords, and trends across platforms
- Content that fits naturally into feeds while encouraging reflection
- Ongoing testing to understand what slows down harmful loops
This tier has full access to all digital kits. You're not just using the tools, you're helping carry the signal forward.
- Ethically placed paid ads designed to appear near high-risk search terms
- Thoughtful blog posts and unbranded resource sites
- Research into patterns, keywords, and trends across platforms
- Content that fits naturally into feeds while encouraging reflection
- Ongoing testing to understand what slows down harmful loops
Common Questions
What to know before you support this work
This isn’t a traditional campaign. We don’t follow a standard fundraising model, and the work stays intentionally quiet. But it’s built with care, tested over time, and shaped by what we learn. Here are some of the questions people ask before contributing, including how funds are used and how we understand impact.
Do you collect personal data?
No. We don’t track individuals. We study patterns in content, search behaviour, and engagement using public tools and aggregate data. Our goal is to understand how harmful loops form—not to monitor people.
Is this a registered non-profit?
Not at this time. All contributions go directly toward content creation, testing, research, and ethical media placements. We’re building this with transparency and public interest in mind.
Where does the money go?
Funds support ad placements, unbranded content sites, media production, research, and partnerships with professionals. We use lean, purpose-driven budgeting and keep our overhead low.
What kind of content do you create?
We create blog posts, short-form videos, comment thread replies, ad copy, and other media designed to show up in feeds and searches where harmful loops tend to start. It’s familiar in tone, but offers space to reflect.
How do you know if it’s working?
We track public metrics like search rank, bounce rate, saves, time on page, and interaction rates, not personal data. If something doesn’t land, we change it. We also work with counsellors, educators, and digital professionals to gather qualitative feedback.
Why don’t you brand this work?
We don’t brand all of our content. Sometimes, keeping it unlabelled helps it land more gently and keeps the focus on the message, not the source.
Is this a replacement for therapy or intervention?
No. Our content is meant to support conversations and slow escalation, not to replace mental health services or legal interventions. If someone is in crisis, professional help is essential.
Can I help in other ways?
Yes. If you work in content, research, tech, or media buying, and want to help quietly, reach out here.