Media Literacy Services
Content built to shift the feed
Choose A Package
Different levels for different needs
Our services offer strategic guidance and support. Results may vary and are not guaranteed. This is not therapy or professional intervention.
Every situation is unique. Some plans provide a single action step, while others give you ongoing guidance. Pick the level that fits where you’re at. We will work with you to develop a strategy that makes sense for your needs.
A fully customized toolkit tailored to your audience’s specific loop, provided in PDF format.
- 30-min intake call
- Custom conversation scripts
- Reflection exercises
- Editable digital cards
- Two revision rounds
- Concise rollout guide
- Optional add-on: translation
These resources are provided for informational purposes only. They are not a substitute for professional advice, counselling, or intervention. No guarantees are made about outcomes.
A research-backed blueprint for placing unbranded content where it will interrupt harmful loops.
- 45-min discovery call
- Keyword & platform report
- Audience insights
- Placement plan
- Format & tone guide
- Timeline & budget
- Metrics framework
These resources are provided for informational purposes only. They are not a substitute for professional advice, counselling, or intervention. No guarantees are made about outcomes.
A research-backed blueprint for placing unbranded content where it will interrupt harmful loops.
- Creative brief
- 3 - 1000 word blog posts
- Social Media Campaign
- Placement plan
- 2 rounds of revisions
- Report on schedules and analytics
- Optional add-on: Paid ad placement
These resources are provided for informational purposes only. They are not a substitute for professional advice, counselling, or intervention. No guarantees are made about outcomes.
Not Ready to Hire Us?
Start with our DIY Kits
If you’re not ready for direct support, this is a good place to start. Our Signal Kits include practical strategies, real examples and scripts you can adapt to your situation.
Common Questions
Straight answers before you hire us
You’re here because something feels off. Maybe conversations haven’t made a difference or you’ve noticed changes you can’t ignore. These answers are for informational purposes only and aren’t a substitute for seeking professional help if it’s needed.
What services does Second Signal offer?
Second Signal is a grassroots project that creates unbranded content and DIY kits to gently interrupt harmful online content loops and support critical thinking in our communities.
How can I hire Second Signal for a campaign?
We place carefully tailored unbranded materials where these loops often begin, such as search results and social feeds. This introduces fresh questions and perspectives without creating conflict.
What is an algorithmic content loop?
An algorithmic content loop happens when a platform’s recommendation system keeps feeding you similar emotionally charged content. Over time it narrows your feed and reinforces certain ideas.
How can I tell if someone I care about is caught in a content loop?
Look for repeated phrases or ideas, an obsession with specific creators, a loss of interest in other topics, quick defensiveness or pulling away from friends and family.
Who founded Second Signal and why?
Second Signal was founded by a team of professionals who saw loved ones drawn into harmful loops. They wanted to offer a gentle, research based way to step in.
How are your unbranded campaigns developed and deployed?
We research search terms, platform behaviour and audience patterns. Then we create familiar looking content that shifts tone and appears in those high-risk digital spaces.
Where does funding for Second Signal come from?
Funding comes from donations and sponsorships. Every dollar goes directly toward content creation, placement and ongoing performance testing to help reduce harm online.
Are Second Signal’s resources reviewed by experts?
Yes. Our kits and public campaigns are reviewed by qualified professionals to ensure sensitivity and accuracy. These materials are for informational support only and are not a substitute for professional advice.
How do you measure the impact of your campaigns?
We monitor aggregate metrics such as reach, engagement rates, bounce rates and time on page. We focus on patterns rather than any individual’s data.
If you work in content, research, tech, or media buying, and want to help quietly, reach out here.
How can I get involved or support Second Signal’s work?
You can donate, volunteer your time or share our DIY kits and library information so more people have access to these critical thinking tools.
What privacy protections does Second Signal offer?
We collect only the information you choose to share and use it solely to respond or improve our services. We never sell or share your personal data with third parties. View our Privacy Policy here.
How can I access or use the DIY Kits?
You can learn more about our DIY Kits here.